Tiffany’s Blue Book catalogue is first published in 1845 and featuring the jeweler’s best and brightest, acquired its first cover in the particular shade of blue. And now is known as Tiffany Blue®. The famous blue, variously described as forget-me-not blue and robin’s egg blue, may have been chosen because of the popularity of the turquoise gemstone in 19th century jewelry. Turquoise was also a favorite of Victorian brides who gave their attendants a dove-shaped brooch set with turquoise so that they would not forget the bride.
The color was adopted for use on Tiffany boxes and shopping bags, as well as in advertising and other promotional materials. No longer merely a color, the shade has made the Tiffany Blue Box® an international icon signifying the excellence of all Tiffany & Co. designs.
True to the vision of Charles Tiffany, the Tiffany Blue Box® became an international symbol of style and sophistication. In 1906, The New York Sun reported. Tiffany has one thing in stock that you cannot buy of him for as much money as you may offer; he will only give it to you. And that is one of his boxes. The rule of the establishment is ironclad, never to allow a box bearing the name of the firm, to be taken out of the building except with an article which has been sold by them and for which they are responsible. Glimpsed on a busy street or resting in the palm of a hand, Tiffany Blue® boxes and shopping bags epitomize the jeweler’s great heritage of elegance, exclusivity and flawless craftsmanship.
TIFFANY & CO., TIFFANY, the color TIFFANY BLUE and the TIFFANY BLUE BOX are trademarks of Tiffany and Company.